Cool Tips for Social Media
Recently, I have had a few big conversations on Social Media and also attended a great webinar-during Women’s Small Business Week with Gina Schreck. Along the way, I picked up a few hints I’d like to share.
Instructional Videos
Check out Gina’s website — She has some great instructional videos for Social Media. I haven’t had a chance to check it all out — but it is in the plans.
Linked In
On your linked in profile, you have the option to include your websites. You can edit the default title “My Website”, so that it reads as you like. This is also a great place to post a link for your blog.
Another great tip, for Linked In is to link your blog to your discussion groups. I have recently had some great success with this. If you get stuck on this, feel free to reach out to me.
Facebook has amazingly powerful search capabilities. When you enter a search on Facebook, you will land in the “All Results” filter by default. This filter includes all of the most relevant content from Facebook in addition to the web. To refine your search, select a filter from the menu on the left side of the search results page. Selecting one of these filters will display search results exclusively from that filter, and will also give you the option to narrow your search even more. You can use the search features beyond the scope of people, groups, apps, events, etc — you can also get news and info from within the facebook community. Click here for detailed search instructions and tips.
Social Media Management
I also realized that it was time for me to start using one of the Social Media Management Tools. I did some research, asked around—- and selected Hootsuite. So far, I really like this tool. I like it because you can schedule several post simultaneously- and well in advance. This is ideal for the Small Business Owner to better manage their social media time. I can take 1-2 hours a week to manage my Social Media, without disrupting my productive time.
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